Model wearing our TULUM set ensemble

The Brand

Soft cotton. Luxurious linen. Nature-friendly breathable fabrics. Elegant yet playful silhouettes. These are at the core of independent fashion label NÜÜBA.

Sustainable resort wear that transitions effortlessly from beachwear to occasion wear.

The beating heart of the brand is a strong statement against fast fashion. Our garments are handmade to order or in small batches.

NÜÜBA is proudly female-owned, black-led and based, in Africa.

The Process

The capsule collections are handmade in Dakar, Senegal in a small sewing department by talented local tailors and seamstresses. 

Founder, Haoua Mamoudou, takes pride in the creative collaboration that goes into putting together the brand's sophisticated pieces; creating the limited-edition designs while the dressmakers bring the ideas to life. 

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The Woman

The NÜÜBA woman is refined and well-traveled. She fully embraces her femininity without being fussy. She is global and individual. She is effortlessly stylish. Jet setting from Capetown to Tulum to Marrakesh to Bali, and wherever her wanderlust eventually takes her.